Having a well-performing website is one of the most important things that businesses can have today. This is simply because of the vast number of people who are using the internet. Every day, more than 3 billion people use the internet. This presents an incredible market for all companies. Indeed, a look at all of the biggest companies in the world like Microsoft, Apple, and Google show how they have leverage the power of the internet. In this article, we will look at a number of minor details that have increased importance on your website.
Website Speed
Did you know that the speed of your website plays an important role in determining how it is ranked by the major search engines. Basically, search engines like Google, Bing, and DuckDuckGo like to take traffic to websites that answer the relevant information. As such, they prefer taking their users to websites that are fast. Google has created the free pagespeed insights tool that helps to measure your website speed. We recommend that you do the following to increase the speed of your site:
- Select a good website host. We recommend that you go with the best-known companies like Hostgator and GoDaddy.
- Remove or reduce the number of redirects.
- Reduce the size of images by compressing them.
- Use a content distribution network like Cloudflare.
Website Security
The number of internet users has been increasing. While a lot of good things happen in the internet, there are also some bad actors. The number of people who are doing bad things in the internet is increasing. Hackers steal billions of dollars every year. Therefore, Google and other search engines are always afraid of directing people to websites that are not safe. They look at the safety features you have added in your website before they take people there. If you have relevant content, they place a warning before they take the users there. As such, we recommend that you invest in quality security features.
Website Content
Content is one of the most undervalued things in website design. We visit many excellently-designed websites every day that don’t see enough traffic. The main reason for this is that these websites lack quality content. Without content, it is almost impossible for people to see your website. As such, we recommend that you optimize all of your website pages with quality content. We also recommend that you have a good blog page where you will be posting your content regularly. Further, we suggest that you start a strategy of writing content in other websites and linking it to your website. We also recommend the following:
- Write engaging content.
- Make the content a bit long.
- Invest in quality keyword research.
Google My Business
A few years ago, Google introduced a new feature known as Google my business. This is a tool that allows your website to be more visible on Google. For example, when you search, gas station in San Jose, you will see a Google map and additional information about gas stations in the city as shown in the image above. Using this tool will help you bring more business to your website and to your organization.
Final Thoughts
Having a good website that is optimized well for search engines is very important. This is simply because it will help you be more visible while reducing marketing costs at the same time. While there are many moving parts in ensuring that a website is visible online, the reality is that it is the small little things like page speed and security that matter a lot.
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