Does your law firm have a business website? How is it performing? If it is not meeting or exceeding expectations, then perhaps it needs updating with excellence in website design clearly in focus.
Web Design in Brief
Web design is the art and science of planning, designing, and publishing content on a website so that it can be seen online by as many people as possible. In the case of a business website, effective web design compels visitors to take action.
A well-crafted business website has, in reality, only one purpose: To drive the business to increased profitability. In order to do so, the website must have a number of technical and aesthetic characteristics that make it better than its competitor sites.
Ascetic components of a well-designed website generally refer to the site’s look and feel and well as ease of navigation. Nothing turns visitors off more than a slow and clunky website that is not visually compelling.
From a technical perspective, excellence in website design incorporates best practices in search engine optimization. The algorithms that search engines such as Google and Bing utilize are complex and ever-changing. Good SEO ensures that your website will rank highly in the search results. High ranking is critical for visibility in the cyber world and excellent website designers take SEO seriously.
Components of Good Web Design
A cutting-edge, compelling website has the following components operating in a synergistic manner:
- Short and punchy text with short paragraph length.
- Complimentary images and sound.
- Clear and speedy site navigation.
- An overall appealing – no compelling – look and feel.
- Ability to be seen on a variety of devices.
- Seamless interaction with search engine algorithms.
Particularly with regard to SEO, proper usage of keywords, snippets, and meta-descriptions will ensure a high score with the search engine algorithms.
Web Design Consideration for Lawyers’ and Law Firms’ Websites
Simply put, lawyers’ websites need to be well designed for maximum effectiveness. Not every lawyer or law firm has the expertise within the firm to get the job done well. The overall goal of web design for lawyers is to bring more business into the firm. The best legal websites serve three functions:
- They support and nurture existing clients
- They attract new business
- They make the firm stand out as an authority
Website design for lawyers must incorporate effective keywords, including specific terminology associated with the firm’s legal niche. This is because current and potential new clients will be searching for key legal topics. Usage of long-tail keywords will be very important. Effective design will also ensure specific backlinks to authoritative, non-competing sites are included on the website.
Your law firm needs a crisp, compelling business website. Without one, your firm may lag its competition. The road to having a brilliant website that drives business and increases profits is through effective website design. Particularly in the legal arena, careful attention to legal terminology and continuing education of the readership must be incorporated. Professional website design expertise may be your best bet.